“We’re in it for the little ones. Their purity, their comfort, their planet.” We combine durable design with a non-stop focus on sustainable and socially responsible processes. Each Gray Label item carries the GOTS certification label and in our collaborations we only work with partners who share the same ethical goals. We're happy to see that more options to take care of the planet are becoming accessible. Every day our team works hard to find new opportunities and improve what we already do.